liz: well, i remember -- listen, i don't want to tell you, joe, how many' -- reebok punk high classesses in the '90s i took wearing those things. what is it about the look? because i'm holding this thing up, and my floor director said sasquatch is on the floor, he wants his shoe back. this thing is gigantic. tell me what it is about the style, joe, that you think would be snapped up by the greater audience of shoe buyers in this country and the world? >> well, we don't have -- sneakers have -- we started off being a performance product, and reebok's still a performance product. sneakers -- but you can see they're turning towards clog are, sliders. there's always movement in this market. so, okay, let's see what 3-d can do, a new design. it's great. you just look at that, it's like, wow, this hooks like it can go places. so i think -- and you look at the market, this is a place in it. and it's got nice, clean design, something new, something attractive. so, yes, why not? that's what we've got. liz: ben, give me a sense of, a quick description of how it works. i take my phone and what d