reed hastings is so far ahead of the curve they're never going to get it done. apple should have bought netflix seven years ago like we said on this show a number of times. so in the context of your game, netflix. >> so netflix is going to spend $4 billion on content this year while disney arguably has the best content out there or maybe it's now at&t time warner, i don't know but this is a company that's got a lot of debt, it trades at a ridiculous multiple. you still want to own that in the context where competition which we've known about for years is truly closing in. the pocket in your new england patriot backfield is collapsing. >> i even kind of understand that. >> it's a good thing that reed hastings has pocket presence and he'll stand in there until the last possible second so i understand what tim is saying, but they're so -- disney and apple are so far behind in this, they're never going to catch netflix. and i never say never, but in this case i'm saying never. >> for more on the streaming wars and who could be the big winner, go to tradingnation.cnb

and, reed hastings said we will not be part of it. we would rather people use our service.nse. netflix has been trying to distance itself from apple in recent years. they are no longer revenue partners for subscriptions to the app store. people subscribe externally. it makes sense they would want to be a competitor rather than a partner. emily: is it a loss for apple that netflix won't be on its platform? mark: it is not necessarily a loss for apple, but what we have seen before, partnerships, other companies clamoring to partner with apple. apple was able to come to companies, ask them to join, take a large revenue slice and come from a position of power. now, netflix really has no reason or incentive to partner with apple, whereas other services, companies wanting to jump in with apple quickly. emily: you and i will be at this event on monday. are we going to see celebrities? will overrun be there? mark: you will be there, so that is one. [laughter] emily: apple is going to be working with oprah eventually. mark: we know that jennifer aniston may be there. j.j. abrams, bi

and netflix ceo reed hastings rules out putting content on apple's soon to be announced service.ing the markets with jim. good to have him back after a couple of crazy days, jim. wondering whether or not you feel, if you're part of this school that says that chase is on, and you can cut numbers on earnings, but valuations, multiples will rise. >> it is incredible. the battleground stock micron, fedex, here is ones where people say near term not that good but we should buy them anyway. this is very different from where we were three weeks ago, hey, listen, not that good, let's buy them that's the animal spirit that people say, wait a second, i don't trust animal spirits but it doesn't matter what you trust or not, it is working. and maybe why is boeing not -- say, hey, you know what, i'll boy boeing, it is a discount they upgrade nike ahead of nike reporting. these are all people who say i'm willing to overlook near term and not see what the quarters are, let's get in. very optimistic. people say sign of the top how many times have we heard sign of a top. >> you're willing to look

ceo reed hastings says he wants customers to watch netflix' content on its service. joining us now brett sappington. nice to have you here. welcome. >> glad to be here, sue. >> ts is suc a fascinating space to me and it's one where ew entrance to it all the time. you say there will be a number of winners in the space but y single out netflix. why? >> netflix is the leader.ey e the dominant leader by a significant margin. over half of u.s. households have a netflix subscription right now, and that's significantly more than anyone else. the next closest is amazon. >> what about apple' entry into it. do they have an uphill battle to height?th 're very, very innovative company certainly and they want in on this space. netflix doesn't want to do business with them in this particular niche at this whpoin. does apple have to do? >> well, i thi anyone entering the online video space right now for subscription services, everyone has kind ofup an ll battle to try and rival hulu, amazon a netflix. but there's no company perhaps han 's out there other maybe facebook or others th

. >> does reed hastings know do you tell him. >> maybe he'll know. >> i feel companies are oblivious.example we got these companies because big institutions say we don't want to pay -- we have to pay money for share so let's keep it up as high as possible so we have to pay less because they don't split stocks anymore that has been maybe the worst single thing for the individual investor i know if i break that pen, i only have -- it doesn't create more value but isn't it true we have lost a generation because everybody -- no one thinks you can ever buy one share, it's not enough at least this way the stock is split ridiculous they refuse to do it. >> it's more than that to not to overtoot stash's horn. it's more than just the price of a stock. it's people are not financially literal. >> i know. >> so stash -- >> we're losing? >> not to brag but tell them. >> 80% of people in america live paycheck to paycheck so unfortunately a price of stock is something people can't do so when you're looking at the marketor watching the show people will feel bad about themselves so we started stash th

is straight serving it right up for you, because the big story of the day is that netflix ceo reed hastingsays they will not allow content available from netflix on the apple service to be announced next week. he says we'd rather let customers watch content on our service. boom >> i think it's not a big surprise here. we'll learn more about what apple is planning on monday when they make their big announcement, but the reality is that netflix wants to sell directly to consumers. they don't want to give a 30% in the first year to apple and then 15% in subsequent years. makes a lot more sense to go directly, and if apple's creating a rival service, kind of makes sense to go their own ways. >> it's crazy only because of the deloitte study, right? 69% of households now pay for a streaming service versus 65% that pay for traditional linear television. >> wow. >> so there's a tipping point at play right now so when we talk about streaming, huge news, but it also speaks to this changing landscape that's been an evolution now for probably five to seven years. >> but it is worth noting that a lot of

reed hastings confirming the company will not be taking part in apple's new streaming service.le plans to unveil the platform next week. that is your bloomberg business flash. alix: does that mean i can't get netflix on my apple tv? oh man. i'm going to have 17 different apps? fed officials begin their march policy meeting today. market participants expect them to stand pat. >> we are in a place where we can be patient and flexible. >> we can be patient. >> we can afford to be patient around policy. >> we can be patient and allow the data to flow in. >> there is no need to move quickly come up because we can see how things unfold over time. >> my view is we should be patient and give some time to -- for the economy to unfold. >> it is a good time to be patient and watch and wait and see how the situation you false. alix: joining us now is our guest. what is the market pricing? consensus among fed policymakers. atyou step back and look where rates were at the come the of the year s&p had a good day, then a bad day, up 13% since january 3, so that gives you a sense of the about-f

reed hastings says apple's streaming service will not offer a netflix subscription. what does that mean? what does that mean? >> means you can't go on apple tv and watch your netflix. if you want to watch netflix, you have to do it somewhere else, not on apple tv. stuart: susan, you know about this. let me see if i've got this right. all these incoming streaming services, they are in their lane to get this with at & t, this with disney -- susan: with verizon. you get this with disney, you get this with netflix and also, apple -- stuart: they are all getting into their position. they have all got their price and they all have their content. the battle begins. we are right there. susan: competition will allow a la carte as well, which will allow tyou to pick and choose rather than bundle. stuart: i have to figure out how to do that. the price of gas keeps on going up. look at this. $2.55 per gallon. that's the national average for regular. gas buddy, where we get a lot of our trends from about gasoline prices, they say gas could be near $3 a gallon by springtime. that'

shows and movies available through apple's upcoming video service this is kind of cool netflix ceo reed hastings says in his words we prefer to let our customers watch our content on our own service this is between netflix and apple. right? why would they they both want the eyeballs for streaming. apple is expected to unveil a tv and video service next monday that will resell subscriptions from providers like cbs, viacom, and stars. in addition to hosting apple's own original content i love a 70 inch screen and a table for my feet and remote control. you don't need a whole lot more. >> you have a cup holder in your recliner >> for my grape soda yeah i can keep six of them right in my lazy-boy. the grape soda >> let's talk about boeing doing some damage control after the second fatal plane crash in less than five months the company ceo says that boeing is relentless when it comes to safety he also addressed the investigation into the ethiopian airlines crash that killed 157 people >> investigation is moving forward with work underway to understand the information from the airplane's cockpit voice