. >> reed hoffman says just be embarrassed. i'm not saying you should be embarrassed but be embarrassed by the first it race of everything you do. by the third, would you have been able to do that without crowd funding? did crowd funding bring in money that you wouldn't have had otherwise that you could make it that much more excellent? >> i think crowd funding definitely enabled that for us. we were able to spend the time on the design, on the ap to go above and beyond. >> how much did you raise? >> on crowd funding with wallet tracker we did 50,000 and sticker tracker, $350,000. >> wow. >> the other thing i know about you, you're not based in the bay area, right? what is the story there? >> yes, i'm based in santa barbara, california. >> so far. >> so far, it's a quick drive up but it's definitely has created some discussions with investors, not a lot of people know there's a thriving tech startup, double click are from santa barbara. >> what are the advantages of being there? >> there's people want to move in there and when