reed stevenson, live from tokyo.of talks to take control of the video streaming service etv after failing to reach an agreement on price and structure. we have haidi lun here taking a look at why it sellthrough. it follows from intense shareholder activism. haidi: that's right. the talks began in february, when we had that $2.3 billion offer. the criticism came from one shareholder activist, that this was turning out to look like a sweetheart deal for the ceo. it's a conflict -- he sits on both sides of the deal, on baidu, and looking to buy out -- it came to a head when the partners who holds some shares sent an open letter to r atn lee, seeing it valued $520 billion, comparing it to the other streaming service in china. they are saying this is looking like he's profiting at the expense of baidu shareholders, who could profit from greater valuation from the company, saying that the short-term upside is minimal when you compared to the longer-term benefits of keeping a hold on the asset. it's asking the real concern,