that is the story of reggie aggarwal. i asked him what his company, cvent, is, and how it survived despite the odds. it is a cloud-based software company. hundreds of millions of people attend event every year. we help meeting planners manage markets and organized themselves and help them find the right venue. we have hundreds of thousands of venues and what we call our supplier network that connects venues wther is a restaurant or a museum or unique venues or a hotel with meeting planners looking to host their huhundreds of thousands of events at their ease venues. >> how did you come up with the idea? >> the key thing is to find a pin point and create an aspira. i was an attorney and i started an association. it was a network of ceos and went from hosting four or five meetings p year to order your 50 meetings per year back in the 1990's. it was painful to send out invitations. we used outlook, excel, sticky notes -- i would send out invitations and try to market these events. what would happen was i decided it was so pa