. >> anybody ever tell you you look like a younger reggie jackson? >> okay. next speaker, please. >> i'm with macy's also. >> so you may speak. >> okay. thank you. >> vice president of government and public affairs with macy's, and what i want to talk about is what mr. rutland was talking about. on this photo here, not only is it a big truck, and it could be any truck that come nz there, but look and see how it's covering up the signage. what we don't see happening is a food truck bringing in additional customers to union square. like, people aren't driving across the city to come and get an ice cream, going to drive and deal with the congestion of union square to buy an ice cream. we don't see that. it's like people that are in the area, they want ice cream, and they'll stop there. hopefully, they'll stop at the ben and jerry's that are in the macy's, but we're concerned about the size of the truck that's there. it cuts the signage down. by regulation, we can't put the signages up any higher than that, so those 14 foot trucks are really from the street level