>> reporter: tatum codirects "dog" with longtime writing and producer partner reid carolyn.rship? >> who do you think? come on. >> that was a completely loaded question. >> come on, you're both pretty faces. so come on. >> come on! i barely graduated high school. >> reporter: together the duo has produced nine films. >> you guys are almost like spouses. >> oh, yeah. >> a bit, yeah. >> you've been producing partners, business partners. >> my life partner. >> life partner. we've been through all the most intense moments of each other's lives. >> how would you describe this man's narrative arc? >> whoo. that's a good question. >> you were in a good position to know. >> yeah, i mean, i think -- i think he's sort of on a hero's journey. >> i love you, buddy. >> it's fun. the nice thing about being friends with somebody as long as we've been friend is is that you get to watch them kind of change and evolve as a person. i think he's getting wiser. and there is a zen to channing tatum. >> magic mike. >> reporter: dreaming up the $300 million "magic mike" empire, now with live stage