our guest today on "studio 1.0" is reid hoffman.hank you so much for joining us. >> my pleasure. >> so you have no shortage of jobs to do. why did you write this book? >> the key thing is, in many circumstances, companies -- employers and employees are lying to each other. because the notion is the modern career is actually in fact changing where there's options -- for shifting companies, for how do you evolve -- even career tracks are changing. so the question is how do you get that investment in the future and that entrepreneurial relationship between the company -- the employer and the employee. and the short answer is alliance. it's an alliance that's based on tours of duty, where you set up for a project that's like three or five years long, and that transforms your career, makes you employable, and transforms the company. >> you say people should be honest from the start. how honest should they be? >> well, to give an example of something i learned from one of our executives at linkedin, kevin scott, who's the head of operatio

what is the myth of reid hoffman, and what is the reality?> myth, reality, who can tell the difference? the myth is kind of a manifest destiny march towards entrepreneurship and technology. and the reality is kind of an instinct for how do we come together as people, and what are the ways to help that? and -- oh, look, software! oh, look, entrepreneurship! -- as ways of discovering that path. that is kind of the myth and reality. >> let's take a break. we'll be right back. ♪ >> let's talk about how you got there. you grew up in berkeley. >> yup. >> what did your parents do? >> both parents are lawyers. and that led to -- because the legal profession is the one that people most often leave, when you actually look at the, the actuary charts on people transitioning -- so when people asked me in 12 what i wanted to be when i grew up, the answer was not a lawyer. [laughter] >> what was the answer? >> i actually didn't know. what happened is -- i kind of got the independence bug a little early. i was going to a school that was on the berkeley-oakla