emily: linkedin cofounder reid hoffman with bloomberg's david westin.atch their full interview on the next episode of "bloomberg big decisions," november 7 here that does it for this edition of "bloomberg technology." tomorrow, do not miss our exclusive interview with microsoft ceo satya nadella. i am emily chang coming to you from l.a. today. this is bloomberg. ♪ comcast business built the nation's largest gig-speed network. then went beyond. beyond chasing down network problems. to knowing when and where there's an issue. beyond network complexity. to a zero-touch, one-box world. optimizing performance and budget. beyond having questions. to getting answers. "activecore, how's my network?" "all sites are green." all of which helps you do more than your customers thought possible. comcast business. beyond fast. >> the following is a paid program. the opinions and views expressed do not reflect those of bloomberg employees -- bloomberg lp, its affiliates, or its employees. the following -- >> the following is a paid advertisement for credit secrets. the

ask reid hoffman, it's never what you do, it's about the coverup.ut today. >> yep >>> still to come, more on higher rates what they mean to you, the markets and your money. >>> and why private equity has to pay attention. >>> and break out the history books. today marks a major milestone and maybe the single greatest deal of all time it's your rbi. stick around >>> we have an early upgrade to talk about that may help the dow today. deutsche bank upgrading walmart to a buy the analysts there upped the price target to 113 a share from 89 a share that's 13% more upside on the wmt. >>> keep an eye on shares of papa john's today. trian fund management is considering a takeover bid for the troubled pizza chain leslie picker has more on that >> brian, that's right that report in the "wall street journal" citing people familiar with the matter said that trian reached out to papa john's about a potential takeover bid seeking more information in terms of trying to better understand what that might look like the report was not clear if trian would be acquiring

. >>> and first on "cbs this morning," influential read hoffm -- reid hoffman tells us about his newbs news this morning. thanks for watching. >>> it has been one year since the deadly wine country wildfires have broken out. this morning i am in one of the most devastated areas. today we are taking a look back into the events of that day and events that lasted almost a month. we will be looking at what's going on today as far as memorials. and people still rebuilding and the future and what they can expect. >> a somber day. we will check back in with you in just a bit. it is monday, october 8 as we get a live look as we start this new week off. we are looking east towards oakland. you can see the lights there. the weather has been really nice over the we it is 4:30 am. thank you for joining us. we have traffic but first, mary, the weather. >> it is so warm with all that

reid hoffman the book is "blitzscaling. it's out today go out and get it.it >> thank you >>> coming up when we return, fly me to space. been talking about it all morning. why sir richard branson says he is now confident this could happen in a matter of weeks, not months, not years. but weeks. take a look at the yield at this hour "squawk box" returns >>> good morning, everybody. welcome back to "squawk box" here on cnbc we are live in times square. among the stories we're talking about this morning, papa john's shares are rising on a report that activist investor is interested in buying the pizza chain. trian already owns a portion of wendy's. mic microsoft is looking to work with grab. >>> and hurricane michael has intensified. right now it's a category 1 storm. but it is expected to build as it moves to the gulf of mexico because there's so much water there. evacuations are under way at the florida han handle at this point several oil rigs in the gulf of mexico has been evacuated as that storm approaches. right now wti up to $74.74 >>> fly me to the moon

. >>> you might say tech invest ovor reid hoffman has the golden touch. reveal wlaunching businesses that become worldwide successes. you're watching cbs "this morning." become worldwide successes. we're watching cbs this morning. you know when you're at ross and that cute dress gets even cuter? yes. or when you can say yes...to both? sure. or when you find that brand at that price? are you kidding me? that's yes for less. and that's what ross always has in store. whoa. yes.... oh, yeah. it feels even better when you find it for less. at ross. yes for less. ♪ an iconic work of art self destructed in just moments after it was auctioned for more than 1 million dollars. ahead, we'll take you to london to see how banks the world famous artist behind the painting pulled off the prank. your local news is next. and the city of santa rosa are holding a ceremony at courthouse square... to mark on the deadly wine countr it is a 20 5 am. today, county the city of santa rosa are holding a ceremony at the courthouse square to mark the one year since the deadly wine co

and billion or tech investor reid hoffman says there are two sides to elon musk.tin. >> we might have a pirate admiral. he's obviously ordinarily good at taking it very hard problem of building a new car company from scratch with the new software platform on top of it, doing but the luxury end and the mainstream ends and actually doing more than anyone would expect you could do. there's all the admiral side. on the other hand, he occasionally also makes pirate declarations and edit the reason he is doing it as is trying to change the status quo and they were should focus on five years and 10 years versus the now and people bringing them back to short-sellers make some irritated. i think focusing on the final 10 years is the thing is doing in which all want him to be successful there. emma: you can watch all of that interview on the next episode of bloomberg decisions on december 7. and that is your bloomberg business flash. he has this theory that there are pirates and admirals of name is. startups start out as pirates but sometimes you have to make the transition