economically, it is very reliab. you can use suppressors to be markrketers to other people. you get references from subscribers. i love the subscription business. entertainmt is a great subscription model because people want to be entertained. very rarelely do we feelel over-eertained. from h.b.o. in 1982 netflix today, is the same line of people buying subscriptions to services that are entertaining. and cable, you get a l lot but use little. with h.b.o., you get one channel and lots of great movies. i love the business of subscription. i did a lot of marketing and buness development. it was a fantastic four years. after that, i got the entrepreneurial bug. i started a marketing company to market to cable companies. the cable companies were monopolies. they were very bad marketers. monopolists tend to be bad marketers because they don't eat to market their services. my partner and i staed a compy called statax-walsh. we were doing direct marketing and database alysis for cable systems. it was a great experience. rebecca: it led to other things later. mark: that is where i g