joining me from new york is run cool glass -- is rem koolhaas.u see companies that want to build an icon for a campus what do you think? is there megalomania that keeps them from building something that actually works? >> is actually very understandable, when they reach a certain size that companies have to realize they need a unique working environment for themselves. it is really interesting that most tech companies have basically grown and developed themselves and invented themselves in buildings that were in no way intended for them. they basically living developers ' architecthre. when you reach critical mass what is my identity, and how can i work best, -- work best? >> in silicon valley, there are driving forces. one is the space. companies feel like when they get to a certain size and they can take over enormous space and create a building with it would have always imagined. but they also think they can change the rules about how they work and what they do. i do not know if you have listened to some of the companies doing this. facebook h

rem koolhaas thank you very much. we appreciate it. the b-west byte.r that tells you a lot. what have you got? >> the number today is 7 million. that is the number of mobile transactions at starbucks stores everything week. google has been huge for starbucks. 13,000 active users. that is 16% of total tender right now. digital innovation has become so important to this company. when howard schultz announced the new ceo, he did not announce someone with restaurant experience. he named kevin johnson. he previously led a network company and was a 16 year veteran it microsoft. >> it's interesting when they they -- made that ownership at square, it shows that they are trying things all the time. >> and they really try to push their own act. starbucks says it drives incremental sales. it's also about gaining loyalty, this starbucks reward program on mobile, and it also provides platforms for this one-on-one marketing experience. they're reaching people through the act. so mobile is at the center of starbucks, huge growth push in the next five years. and they