the remote gambling association, which includes the likes of bet365, ladbrokes and paddy power, came r political pressure over how much betting advertising is on television. our sports news correspondent, richard conway reports. for many years, gambling companies have insisted that sport matters more if there is money on it. tv ads have encouraged viewers to bet before, during and after games. but now the uk's leading betting firms have voluntarily agreed a whistle to whistle tv advertising ban. it was political pressure at how much betting advertising is on tv. more than 90 minutes of adverts were shown in the football world cup this summer shown in the football world cup this summerand shown in the football world cup this summer and antigambling campaigners say sports use of adverts normalises betting. now, following extensive talks, uk company to agree to know adverts will be broadcast for a defined period before and after a game is broadcast. horseracing will be exempt, all other sports will be included. final ratification is deleted before the ban comes into force, but that shoul

the remote gambling association took the decision in response to political pressure about the high level conway reports. think fast, act faster, in play! the worlds of betting and sport have long been intertwined, but that relationship has always been controversial. now britain's biggest bookmakers have agreed a whistle—to—whistle ban on tv ads around live sport, with the industry seemingly listening political pressure led by the labour party. when adults — and children, now — feel that they need a financial stake in the outcome of a football game to feel that they're real fans, that's a problem, and that's what the marketing, the advertising, the bombardment of these ads has done. the current debate has echoes of the total ban on tobacco sponsorship in sport. gambling companies have been increasingly minded to self—regulate though and promote responsible betting, something the government supports. i welcome industry stepping up, thinking about who is consuming this, thinking about our youngsters, and making sure that there is fun in it, but we are dealing with the potential harms. shirt

the remote gambling association took the decision in response to political pressure about the high levelaign say it contributes to the rising problem gamblers. think fast, act faster, in play! the worlds of betting and sport have long been intertwined, but that relationship has always been controversial. now britain's biggest bookmakers have agreed a whistle—to—whistle ban on tv ads around live sport, with the industry seemingly listening political pressure led by the labour party. when adults — and children, now — feel that they need a financial stake in the outcome of a football game to feel that they're real fans, that's a problem, and that's what the marketing, the advertising, the bombardment of these ads has done. the current debate has echoes of the total ban on tobacco sponsorship in sport. gambling companies have been increasingly minded to self—regulate though and promote responsible betting, something the government supports. i welcome industry stepping up, thinking about who is consuming this, thinking about our youngsters, and making sure that there is fun in it, but we are

the remote gambling association, which includes the likes of bet365, ladbrokes and paddy power, came betting advertising is on tv. 0ur sports news correspondent richard conway reports. for many years, gambling companies have insisted that sport matters more if there's money on it. tv ads have encouraged viewers to bet before, during and after games. but now the uk's leading betting firms have voluntarily agreed a whistle—to—whistle tv advertising ban. it follows political pressure over how much betting advertising is on tv. more than 90 minutes of adverts were shown in the football world cup this summer and anti—gambling campaigners say sport's use of adverts normalises betting. now, following extensive talks, uk companies have agreed no adverts will be broadcast for a defined period before and after a game is broadcast. horse racing will be exempt, but all other sports will be included. final ratification is still needed before the ban comes into force, but that should be a formality, according to industry insiders. it could come as early as this month. richard conway, bbc news. we

the remote gambling association, which includes the likes of bet365, ladbrokes and paddy power, came under political pressure over how much betting advertising is on tv. our sports news correspondent, richard conway, reports. for many years, gambling companies have insisted that sport matters more if there's money on it. tv ads have encouraged viewers to bet before, during and after games. but now the uk's leading betting firms have voluntarily agreed a whistle—to—whistle tv advertising ban. it follows political pressure over how much betting advertising is on tv. more than 90 minutes of adverts were shown in the football world cup this summer and anti—gambling campaigners say sport's use of adverts normalises betting. now, following extensive talks, uk companies have agreed no adverts will be broadcast for a defined period before and after a game is broadcast. horse racing will be exempt, but all other sports will be included. final ratification is still needed before the ban comes into force, but that should be a formality, according to industry insiders. it could come as early as t