this resig nated with a lot of african-american women in particular who will tell you their hair is notays wash and wear. then again, as you'll see, it is all about your priorities. your hair or your health. >> this is like the best hair wash in town. >> reporter: mimi johnson goes to the beauty shop like some people work out. religiously. >> i'm thinking about doing something curly today. >> reporter: and even when she doesn't feel like it. >> the difference is when i leave here, i look cute. when i leave the gym, i look a hot mess. >> reporter: so she just doesn't go to the gym where an hour of sweat takes an ugly toll on her beloved curls. >> when i exercise, my hair gets just as wet as when i was in the bowl. it will take me probably at least an hour to get it halfway decent. >> you could go to some easy natural hair style. >> just not her style. even though her doctor warns. >> he told me i was at risk to become a diabetic. >> reporter: mimi says she is 40 something admits that was pretty scary. >> i'm not a vane person. but when it comes to my hair. >> hey. >> reporter: whatever y