i think revonate, we plan to do that in the future. >> sure. probably save a lot of money. >> antidotally. it's a great question, john. >> things like free wi-fi or how the wi-fi's working. we all travel and get to a place and wi-fi's now a critical service, so -- >> if we don't see a complaint, we know it's not working. >> yeah, right. >> good point. >> it's another example. parking, obviously, being -- hey, parking's expensive. so, now having full visibility into all this data. and the real power of it from our perspective is it's not just bringing the online reputation of that hotel to the forefront for them and in an aggregated way. it's actually helping them benchmark themselves against their competition. >> sure. >> and this is really the first time where now a hotel can come in, and basically, have full access to the customer survey feedback box, if you will, of their biggest competitors. >> it does, and you should -- go ahead. >> i was just wondering, isn't that a conflict, though? because all of your customers in a sense, are hotels, s