rhett barney is an attorney at lee man & hayes. great to see you, rhett. >> hi how are you doing? >> you know what scares me about this piece is there's some obvious violations of someone else's ip right, so i wouldn't start a computer company and name it apple. but in these two cases it was relatively subtle, i think, from the small business owner's point of view. in the t-shirt one, let's take that first, they didn't name their company surf city usa. they made a t-shirt. and so do you need to check every time you print something? every product you consider? >> i don't think it's necessary you check every single time but the world we live in now and the way commerce is really going, it makes it a lot easier for your products to make their way across various market places. so maybe 15 or 20 years ago the surf city usa would have stayed within the community but with the internet. they ended up working their way down. >> what do you do so you don't end up in that situation if you're printing a t-shirt or you have a new lipstick that you were naming something or you know, a flyer wit

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