here with some strategies to help you band together with other businesses are rhonda abrams, a "usa today" columnist and president and founder of planning shop a publishing company that creates content about business, planning, and entrepreneurship. it is so good to see you, rhonda. >> hello, j.j. it's always nice to be with you. >> all right. you have been working with small business owners for many, many years, and so you are the expert. on this very topic. let's talk about how you get them to work together. >> well, first of all, let's talk about small business saturday which is right in front of me here. and it is my favorite holiday of the year, basically. for almost -- almost a decade, about eight years now, it has really become the day that reminds people during the busy holiday season to go out there and shop small. the saturday after thanksgiving has now become the day to shop small, and it's also brought small business owners together as you've mentioned. one of the great things about small business saturday is the ability for business districts, small businesses in an area, to