an interesting moment in time, the guy who is on advertising executive at the time the same as richard cruiser, a wonderful guy, this is a 1977 where we had a great article in the examiner. the san francisco examiner, a big picture of me in the pictures in the book and am leaning over this thing, this machine, a quick machine and they had a nice article about how we were doing and growing et cetera. so said to me, why don't we use that picture of you in the ad because before we had ads that saved 75% under transaction cost like a 1 inch, one column by 3 inches and then two columns and we could barely afford advertising at the time but we grew and grew, i think we could afford and out about that size. so they said let's put your picture in the and i said are you kidding me, what do you think my friends will say, you egomaniac. what will my wife say, are you kidding me put your name and face out there. in the guise of the post office that's where they have their names and faces. >> anyway i said how about this, we'll try it once. so the results were ten times what they normally were in the adver

the guy who was our advertising executive at the time, richard cruiser, wonderful guy who , this is now 1977. we had a great article about the company in the examiner. remember the examiner? there was a big picture of me and the picture is in thebook . i'm leaning over this thing they call on reno machine. and they had a nice article about how well we were doing and growing and etc. so dick said to me why don't we use that teacher of you in the ad because before we had ads that said save 75 percent on your transaction cost like a one inch, one column by three inches and then we go with two columns and we could really afford advertising at that time that we grew and grew and i think we could afford and add about that size. so they said let's put your picture in there. are you kidding me? what do you think my friends are going to say, you egomaniac . was my wife going to say what the mark put your face out there, onlythose guys out of the post office, that's where they have their names . so anyway, i said how about this, will just try it once so the results were up about 10 times what the

the guy who is our advertising executive at the time name richard cruiser, wonderful guy, this is now 1977, we had a great article about a company in the examiner, remember the san francisco examiner. [laughter] a big picture of me in the picture is in the book i'm leaning over a machine and they had a nice article about what we were doing and going and et cetera. so he said to me why don't we use that pictureha of you in the ad because before we had ads that saved 75% undersa transactn cost likee a one column by 3 inches and then we had two columns and we can barely afford advertising at the time but we grew and grew in at 77 i think we could afford and add about the side. he still is put your picture in their and i said are you kidding, what do you think my friends will say, you egomaniac. [laughter] with my wife going to say, put your name and face upp there. and to all the guys at the post office that's where they have the names and faces. [laughter] so i said how about this, we'll try it once. so the results were up about ten times what they normally were in terms of advertising.