>> richard dixon was in a tight spot word diapers were.you look across the board to folks we spoke to not in the story, this is something that is compounding their finances. thinksmart tightening up for them. apparel costs are going up as back-to-school season kicks off and everything under the sun that is essential or discretionary. when it comes time to pay the bills every month, looking at diaper costs going up, one family who showed it is $16 more past six months. you add that up plus tax and it will take a toll if you don't have unemployment benefits because the governor took them away or you do not qualify. it is an economic conflict for these families. romaine: these are the shorter term inflationary pressures. longer term than we have seen on inflation in these prices. i'm going to play devil's advocate. i know some of these companies like kimberly-clark would talk about how these diapers are made and the fact that the type of diapers many decades ago were inferior products compared to what a toddler today would wear. i'm curious h