(richard dyer) she always managed to keep a fit between all the different parts of the image, and thatetween what they were like off screen, how they were sold, what the pin-ups were like, what roles they played. (man) the celebrities include joan crawford. here's richard green arriving with actress wendy barry. (richard dyer) well, in the so-called golden age of hollywood, studios certainly did control the image of stars strongly, they determined what films they would make, how that would be advertised, what they would wear, what stories about them went to the press and so on. so in that sense they, they controlled the image very strongly, indeed. we would bring people together that worked at the studio, and insist that they date and send a photographer along and a reporter from a magazine, along on the date. they went along with it. they did the fake dates once a week if they wanted to, and then they went out and took opium or did whatever they did on the side, and nobody would report that, as long as they'd play the game as long as they'd talk to hedda and louella and mouth stuff th