richard emanuele, this is tony. tony: hey, rich. richard: hey, tony.monis: niva. niva: hi. niva. lemonis: when i first invested in mr. green tea, they were doing about $750,000 in sales. three and a half years later, they're gonna do north of $10 million. i brought tony so he can come up with a lot of new ideas and see different things. but what i also wanted him to do was to see that if he trusted the process, what could actually happen to his business. so i wanted them to learn about organization and how organized everything has to be, which has been... richard: we've been working on for years, back and forth, but... and i think we're getting there. richard: we're getting there. sometimes, you know, you need that person from the outside, because i think sometimes, we get stuck in tunnel vision. and you start to open your eyes and you do a little bit and all of a sudden, you know, people like it and you say, "wow. okay. this is really the way to go." lemonis: so i wanted them to see how a real creamery works. richard: right. lemonis: because i have go