joining me for that conversation, richard feinberg. tomas bilbao of the study group, and jim quinn at the u.s. rice federation. did that much change with the new rules issued for today? >> yeah, i think it's an historic shift. what we've seen in the last 15 years that basically put all it's opens everything. we go from a policies that obsesses over the cuban government, to a policy that obsesses putting resources in the hands of people. >> some are curious, and some fascinated about the idea of get getting to cuba. but when i look at the rules it seems to cover the same group of people that it did before, this is not throwing open the gates and sending down jets packed with american holiday makers. >> that's right. you still cannot go to cuba to lie on the beach legally. but you will not need to get prior specific authorization from the treasury department to travel there. i think we can expect a big jump in regular american tourists going down there. maybe 100,000 have gone in the last year or two each year. now i can easily imagine that number mi