and wolfgang, richard felgate doesn't see it as campaigning clearly it is often called that.ce? does it undermine objective reporting on this subject? it's really difficult to discern between journalism and activism because there is also a form ofjournalistic activism in the form of omission, of simply not covering the topic. and you could argue that a large part of the news industry is simply not covering climate change sufficiently, whether intentionally or not. but increasingly it looks conscious because it is really hard to look away now. personally, i think that journalism should stay away from activism. there is always the short term impact of activism because you leveraged the brand at all the trust that your news brand is built off over decades and longer, but in the long—term climate change is going away, ——not going away, we will still be wrestling with it in 50, 100 years from now. it is really important now that news brands do not take sides, other than to force the issue into the public sphere. so when you think about this front page of the guardian, it is a lead

and wolfgang, richard felgate doesn't see it as campaigning journalism. does it work?tic activism in the form of a mission, are simply not covering the topic — a mission, are simply not covering the topic. and you could argue that a large _ the topic. and you could argue that a large part— the topic. and you could argue that a large part of the news industry is simply— a large part of the news industry is simply not — a large part of the news industry is simply not covering climate change, whether— simply not covering climate change, whether intentionally or not. but increasingly it looks conscious because — increasingly it looks conscious because it is really hard to look away _ because it is really hard to look away now _ because it is really hard to look away now. personally, i think that journalism — away now. personally, i think that journalism should stay away from activisrn — journalism should stay away from activism. there is always the short term _ activism. there is always the short terrn impact— activism. there is always the short term impact of activism bec