we did not run richard murdoch and todd a can. that really helped. to my first point, which is that republican entities, republicans, the chamber of congress, the senatorial committee, they got involved this time in primaries, which they had been hesitant to do in 2010. they let the organic thing happened, which led to bad candidates that could not get elected. this time they fought, put they, ran campaigns, worked hard to get who they thought were the most best electable candidates. second thing is, i think republicans improved. we realize that we were in the caveman era, sometime around when dinosaurs ruled the earth, where as democrats were way out ahead, put a lot of resources into that. republicans this time fought back against democrats. in 2010 and 2012, like a deer caught in the headlights, we did not know what to do. anything whenay you have the burden of todd akin and richard murdoch on your back. also, opposition research. republicans got into the game big time. organizationw called america rising which should get a lot of credit in this e

it seemed like the democrats had nothing better than hoping for another richard murdoch.hink that's politically awesome. the work is scary. it is anxiety-producing. i don't think democrats did a good job this cycle at keeping republicans on a somewhat dubious issue. richard kim, thank you so much. >>> my interview with former cbs news investigative correspondent cheryl atkinson is ahead. you know "hidden thi.." ok, why's that? no hidden fees, from the bank where no branches equals great rates. so i can reach ally bank 24/7, but there are24/7branches? it's just i'm a little reluctant to try new things. what's wrong with trying new things? feel that in your muscles? yeah... i do... try a new way to bank, where no branches equals great rates. ha-ha john! john and horace dodge launched their first car in 1914. but they were not only business partners, they were brothers. competitive, stubborn... and always pushing each other. the way only brothers can. [engine revving] one hundred years later, their spirit lives on. for over 19 million people. [ susan ] my promotion allowed m

candidates were forced to sit through comments from folks like clay aiken and richard murdoch.alk about how you protected your party from itself this go-around? >> first, really good candidates emerged, chosen by republicans in the districts. we were hands on from the very beginning in their campaigns. >> that's a big difference. >> it is. we do a lot with the candidates. but beyond that, we talkled two big issues that were really important. first, data and digital. our polling stunk two years ago. we were off. first meeting i had was with our pollsters. that played out. we figured out data digital on the ground and online fund-raising. we raised more at the nrcc in september than all of 2011 and '12 combined. >> congress maman, before i letu go, a question. they were blunt, they decided it's time to legalize marijuana. do you feel like it's time to support that nationally? >> i'm still troubled by it. i know what it does to our kids. i really worry about oregon going down that path. but they join california and, you know, a few other places, they're starting to do this. but i

just, you know, we will not run richard murdoch and todd achen. that helped. that comes to the first point which was that republicans, republican entities, the chamber of commerce, the national republican senate committee, they got involved this time in primaries, which they had been hesitant to do and didn't do in 2010 and just let, you know, the ogranic thing happen, which led to bad candidates that could not get elected in a general. this time they fought, got money, ran campaigns, just worked hard. they worked hard to get who they thought were the most general, the best electable general election candidates. second thing is, i think republicans improved their tech game. we realized we were, you know, in the caveman era, sometime, you know, around when dinosaurs ruled the earth, whereas the democrats were way out ahead, put a lot of resources into that, and, also, you know, republicans this time fought back against some of the narratives. in 2010, and even in 2012, we were like a deer caught in the headlights when people brought up things like war on women.

whether they'll be the party of richard murdoch and todd aiken or the party of cory gardner and coryardner, sam stein, a guy that won in colorado. yet another state that barack obama has won twice. i get the sense i could be wrong. you're on the hill more than i am. i get a sense that these republicans just got elected understand what went wrong in 2010 and they're going to school to make sure that their actions over the next two years don't elect hillary clinton. >> i mean, mitch mcconnell has waited his entire career to be majority leader. he'll do whatever he can to hold onto that title in two year's time. it's a difficult balancing act obviously for him because you have people like ron johnson and pat toomey running in democratically leaning states in a presidential cycle while at the same time in the same caucus he has people like ted cruz and rand paul who will be probably running for president along with marco rubio. you have two dynamic polls going on here. mitch mcconnell has a difficult job. he is savvy enough and knows what he needs to do to make sure the party has a chanc

richard came up. number two was rupert murdoch. anyway. richard branson back with us, and a lot of his leadership style is pretty much don't be a jerk, don't be dictatorial, don't shout at your workers, but it's more than that. you believe in unlimited vacation time. you believe that throwing a lot of rules at workers they're not as happy, productive, sfwhoboth? >> most of our life is spent at work, so it should be interesting, it should be entertaining, it should be rewarding. that's the virgin way. that's wait we treat our people. as a child, you know, if i criticized somebody, my parents would send me to the mirror and ask me to stand and look at myself for five minutes because they said it reflected so badly on me. so we very much go out and praise people, look for the best in people, and i think in return we get the best. >> do you ever run across people who don't get the message, they're just jerks and you're being as a krrccommodating and generous as you can be, and they're just slugs. >> there was one person who stole from me, and i

richard came up. number 2 was rupert murdoch. ay. [ laughter ] >> anyway, all things aside, sir richard branson back with us, and his leadership style is pretty much don't be a jerk, don't be dictatorial, don't be shouting at workers or making their life hell. you are a big advocate of unlimited vacation time, you feel that by throwing a lot of rules at workers, they're not as, what, happy? productive? both? >> most of our life is spent at work, and therefore life should be fun, interesting, entertaining, it should be rewarding. and that's -- that is the virgin way, that's the way we treat our people. as i child, if i criticized somebody, my parents would send me to the mirror and ask me to stand and look at myself for five minutes because it reflected so badly. neil: interesting. >> we praise people for the best in people, and in return, we get the best. neil: do you run across people who don't get the best? you get the jerks? you are being accommodating a boss as you can be. they don't get it. they're slugs and gotta go. >> ther

and look, the war on women is a lot harder to win when you don't have a todd achen or a richard murdochections in 2010, there was actually no gender gap. the republicans -- >> it's not 2010 anymore. >> i know, but it's a midterm election where typical democratic coalitions come out less often than presidential years. and where the war on women, or women's issues were at play in this election, colorado, north carolina, iowa there was -- -- there was a big gender gap in those races where democrats won women. i wouldn't say it failed. i wouldn't say that republicans got a little bit smarter about it and changed their position, which -- >> they didn't change their positions. >> it tells me the war on women actually won. we got republicans to change their position. >> energy is a women's issue. >> cory gardner backtracked -- >> joni ernst recognized women's voters also cared about excessive spending in washington, d.c. the other thing, too, that emerged. and peter probably knows this as well, what really eemergencied is the national security issue and the confidence crisis so many voters had