charlie: richard plepler at this table for the first time.the interest of full disclosure, richard plepler is a good friend of mine and has been supportive of this program. tell me about the decision to stream and how you came to it and what are the implications and what does it say about the future. richard: we want hbo to be available, quite simply, in as many ways as possible for a vast part of our audience and potential audience. there are 10 million homes in the united states that only have broadband subscriptions. previously before the introduction of hbonow, those people were not able to get hbo. we wanted to open up the possibility, expand our audience, make hbo as accessible as possible and that is what this service does. right now, it is available on all apple devices. cablevision has bundled it with its broadband subscription. and, there are a lot of millenials who are not subscribing to cable, satellite or telco services. and we want to go after those young people and we think this is a millenial opportunity to attract them to our

charlie: richard plepler is here. he is the chairman and ceo of hbo.s green lit such hit shows as "true blood," "boardwalk empire," and "true detective." this sunday night, three series that began under his leadership return with new seasons -- "veep," "silicon valley" and "game of thrones." hbo has released its standalone streaming service. it is called hbonow. here is a look at what it offers. >> ♪ i get high i love to get low so the hearts keep breaking th

ceo richard plepler told charlie rose about it. d: we want since fibers say this is more than worth it. if we provide all kind of possibility on how to get the service board, we think this is multilateral. it is not binary. it is not either you are a streaming service or locked into an old system. stephanie: you can watch all of the interview with richard plepler tonight on "charlie rose." it is on bloomberg tv at 7:00 eastern. in golf, i hate to say people are not watching bloomberg, but i have a feeling they are watching the masters. they teed off about one hour ago taking a three shot lead into the second round of the masters. the 21-year-old kid shot eight under par and 64 at augusta national. there is a four-way tie for second base. meanwhile, tiger woods is in 40 first place. the four-time masters winner shot a 73 in the first competitive round. -- in his first competitive round in two months. erik: the debate on wall street. in the middle of the controversy, brad katsuyama who spoke out against things he found unfair in equit

charlie: richard plepler is here. he is the chairman and ceo of hbo.n lit such hit shows as "true blood," "boardwalk empire," and "true detective." this sunday night, three series that began under his leadership return with new seasons -- "veep," "silicon valley" and "game of thrones." hbo has released its standalone streaming service. it is called hbonow. here is a look at what it offers. >> ♪ i get high