applications the company can mine and massive amount of personal and anonymous information on you richard rodger a consultant for strategy and what extolled money magazine that carmakers recognize they are fighting a war over your customer data your driving behavior location has monetary value not unlike your search activity that war companies. and toy yoda among others to spend years researching a way to embed heart monitor sensors in its cars to track stress levels and heart rate of course neither of the systems they were developing were designed to warn the driver of potential bar poems like a heart attack in addition to this technology it will eventually track location external environmental data in cavite information user recognition for face cams or fingerprints and much much more which may be why the national automotive dealers association put out a brochure about personal data in your car in twenty seventeen in which they laid out the three automotive privacy principles manufacturers have voluntary agreed to agree to abide by first there's transparency the company promises to provide you