next and richard rohmer of south park soul celebrations in indian kashmir but as it turns out farmers there are struggling to preserve the costliest spice in the world as heavy industries and poor irrigation facilities damage their crops car and saying explains more. saffron is a spice synonymous with meat costing four thousand u.s. dollars a kilogram this price being greedy and is used in medicine and south asian cuisine it turns out yes but the saffron farmers in bump or unhappy lot with their yield half what it was a decade ago or they blamed a dozen cement factories that have been set up nearby. these factories don't use pollution control devices you can see them spewing a dust twenty four hours a day we are working hard to keep our fields for term and increase their heels but the government doesn't take any action against the cement plant. the fall out is that every year sees less snow fall than the last affecting the crop many farmers see they're even thinking of selling their land the biggest problem is the adulteration of cheap big brands of saffron sell briskly here on the st