. >> host: joining us now on booktv is author richard viguerie. here is his book. it's called "go big: the marketing 'secrets' of richard a. viguerie." mr. viguerie, what you do for living? >> guest: my mother went to her grave a few years ago that really understand what i i did. i was fortunate, back in 1960s, early 60s, the pioneer political direct mail. people had been raising money for a long time and they've been raising get money through the mails forno charities, churchest cetera. nobody has combined the two, politics and the mail. i did that in the early 60s for about 20 years i have no competitors and i went out there and helped the conservative movement. and i can make a case that without direct-mail the would be no conservative movement worthy of the name. when i did my pioneering work in the '60s, the left wasn't doing it and now they're doing a better job than the conservatives are trying what have you once been a conservative even knew growing up in texas? >> guest: i grew up right in pasadena, texas, outside of houston your kids in neighborhood played

rush limbaugh thee wass richard viguerie.te your time. >> good to be with you.

. >> host: joining us now on booktv is author richard viguerie. here is his book. t's called "go big: the marketing 'secrets' of richard a. viguerie." mr. viguerie, what you do for living? >> guest: my mother went to her grave a few years