, michael wu pushed the boundaries of his business, launched new products, introduced new brands, taken on mainland china all while managing his 14,000 employees. today, he's in london. richardits down with michael wu, chairman and managing director of the maxim group for a visit with the boss. >> have you made the transition from entrepreneur to chief executive? and do you battle with that difference? >> i don't think i've made that well. i'm much more an entrepreneur than i am a ceo. i'm the one who dreams. i'm the one who communicates. >> when did you first probably realize that you were going to become a chief executive with fairly large, substantial responsibilities? >> well, i joined the company in 1992, and at that time, when my grandfather hired me, he said, you would have a shot at becoming the chief executive if you performed well but if you didn't you would be out of the company. so from day one my aim was to become chief executive. >> was there a perception that it's within the family you're going to get the job anyway, whether rightly or wrongly, the perception is always the family boy's going to get the job. >> in chinese culture, you know, people want outsider