walloped in the spending race and this is just the primary, i know that's because mitt romney is richy rich, but you're not keeping up with mitt romney, why should people be able to think you'll keep up with president obama? >> well, first of all, i think if mitt romney was here, what you'd be asking him is how the heck are you spending all this money and not able to win? and so really, this is a great american story that says the guy that simply can write the biggest check is struggling. in kansas saturday, rick santorum got more than the other candidates combined. second of all, the measure you're looking at is simply advertising dollars. in many cases we're choosing to invest on the ground, people, folks, all these type of things rather than in advertising, because if you go on chicago tv, quite frankly, which is the third most expensive media market in the country, you're wasting about 98 cents of every dollar, because it's going for people who aren't going to be voting in a republican primary, so strategically we're smarter, our messenger is better and our message is working. >> of the