rick horrow is a sports business analyst and c.e.o. of horrow sports ventures. welcome back, rick. >> yes, sir. >> we are ahead of the big title game coming in three weeks, ticket prices are heating up. what role do ticket blockers may when it comes to big event tickets. >> depends when you ask the question. 10 years ago a billion dollar business but they are behind the pillar saying buy the particulars, it's not necessarily legal,now its reselling the second market is a $10 billion global industry and it is growing fast. >> tom: and it has been endorsed by leagues, individual teams, you haim it, colleges as well. so when we take a look at a chart of what the face value of bcs title game about $300. stub hub said it is close to $900 already. are colleges and these other sports teams and leagues leaving the money on the table. >> they really don't because now consumers are afforded the choice and if you have a premium seat, for example christmas day, the heat and lakers, $15,000 a court side seat and the super bowl in dallas it is rumored to be up to $10,000 a pre