in tonight's "beyond the scoreboard," rick horrow finds not only bronco fans win, but so do shareholders of companies manning endorses. >> reporter: though he wasn't on the football field last season, peyton manning saw plenty of action on tv. the most marketable nfl player, according to nielsen's n-score, manning makes nearly $15 million a year pitching products for mastercard, papa johns, directv, kraft's oreo cookies, and pepsi's gatorade brand. regardless of whether he returns to his football mvp form after recovering from neck surgery, manning will remain an endorsement mvp for the companies he works with. a recent study found sales for products endorsed by athletes go up by an average of 4%, but with a spokesperson of manning's caliber, his impact likely is even greater. in fact, manning could be even more valuable to his sponsors when his playing career ends. bottom line, like retired athletes michael jordan and joe montana before him, expect to see a lot more of peyton manning for years to come. i'm rick horrow. >> susie: here's what we're watching for tomorrow: we get more data

i'm rick horrow. >> susie: that's "nightly business report" for tuesday, march 27. i'm susie gharib. good night, everyone, and good night to you, too, tom. >> tom: good night, susie. i'm tom hudson. good night, everyone. we hope to s all of you again tomorrow night. "nightly business report" is made possible by: captioning sponsored by wpbt captioned by media access group at wgbh access.wgbh.org

in tonight's "beyond the scoreboard," rick horrow speaks with the executive director of the tournament, beginning with the return of woods to the contest. >> reporter: from. >> from a revenue standpoint we're projecting a 30% increase in attendance and concessions and a few other things. on the expense side it does affect that because we have to improve our security on course, we have to increase our transportation. we have to increase our concession, the food, the merchandise, so on and so forth and of course the media. the credentialing requests have gob from s 25 to over 300 requests this week. >> reporter: what kind of risk do you take as a tournament director in the game of golf to begin with? >> we can't control mosh they've, so a financial risk for us right away comes in the form of weather. we don't have insurance against the weather. we can certainly acquire it, but it's not something that we do. economically for us the weather is an enormous factor. one of the good things we've done in this community has been the increase in advance ticket sales. as you know, every event the

we meet her in tonight's beyond the scoreboard, with rick horrow. >> reporter: so here's your chance, give us your elevator speech, about your sponsors, who are they? >> my sponsors are cobra, red bull and rolex, and they've been with me since i turned pro, and just always there for me supporting me, even there my bad times. >> reporter: so those are different kind of sponsors, what is the brand of lexi thompson what does it really symbolize? >> well, they're all fun and young lifestyle brands. that's what i wanted. >> reporter: what about globalization? i know you played in the women's australian, you've been traveling around the world. is your brand global? and how do you make sure that you expand your appeal beyond north america? >> it's important to be known worldwide, you can't just be known in one spot. i just came back from australia and thailand. so i'm all over, and i love traveling, just to see different cultures and different people. it's a great thing, having the game of golf. >> reporter: you've been successful both on and off the course, thank you. >> thank you. >> susie