middle class, caredden restaurants jc penny, and zeros, also having trouble attracting customers rick newmanoins us now, he is the senior writer of the exchange. and yahoo finance. good to see you, appreciate your time. have the troubles with these companies kind of directly related to what we are seeing or reporting on here in al jazeera america which is the shrinking midding class. >> yeah, i think it is a direct outcome of difficulties in the middle class is having. and other retailer you can add to that list is wal-mart, which has been posting disappointing results, the ceo even said that wal-mart had been hurt by cut backs in food stamp benefits voted on in washington, in 2013. basically what we are seeing is we all know the job market remains very sketchy. >> yeah. >> incomes are barely rising, so ordinary middle class people are they are just not staying ahead of inflation, which is low, but incomes are not going up, and at the same time, we are starting to see cut backs in washington and other things like that, we have had a cut back this year, and extended jobless benefits and that