rick osofsky has been farming since he was a child.ry mile, there was another farm and you always believed they'd always be there, and now you drive down some of these back roads, you see all these farms and barns are falling down and no—one's there anymore. it is so depressing. demand for alternative milks may be on the rise, but sales of cow's milk has been declining for years. milk consumption in the us has plummeted 40% since 1970 and american farmers have been bearing the brunt of the decline. in the last decade, 20,000 us dairy farms have closed. with americans drinking less and less milk, the danger to us farmers is clear. on the farm, bankruptcies are on the rise and profits are being squeezed, and this long—term shift in tastes — well, that could threaten the future of one of america's oldest industries. samira hussain, bbc news, pine plains, new york. that's it for the business briefing this hour jacqueline du pre's career as one of the most gifted and celebrated cellists of the twentieth century was cut short by multiple scl