a huge white audience for it, and then one day, you hear a song called it's yours, and you meet rick rubin, and all that changes. the two of you together develop a sound that kind of crosses borders. how did that come about? how did the walk this way project develop? well, in all fairness, run dmc had made rock box, which was the first hip-hop record on mtv, and in fact, the only black artist on mtv when run dmc got on there was michael jackson. his nose was broken, and his hair was straightened. so he wasn't really speaking about the same cultural, you know, ideals and ideas that run dmc and some of hip-hop talks about. so they were the first time that the ghetto communicated in an honest way their frustrations or their aspirations or their--or their cultural ideas and ideals, like the clothing style. run dmc brought that in rock box, and then they made king of rock, which also played on mtv, and then, the big hit was walk this way, which was the coproduction between rick rubin, myself, and the band. run dmc wanted to make walk this way, but they didn't even know the name of the band. the

you started doing various odd jobs and then you meet rick rubin, the producer. he takes you under his wing. one of your first jobs is doing security for one of his bands including flava flav and your specific task is to stop him from smoking crack during performances. >> not during performances. he was recording an album and they had me drive around and follow him and make sure he didn't buy crack from anyone in l.a. for a week. >> the big break, the thing you really loved was motor bikes. tell me how you got into this and realized i can make proper money at this. >> i never did it about the money. when i was on the road with bands like late '80s and early '90s, i spent most of the time in europe. i started going to every motorcycle shop i could go to all over england and france and germany and scandinavia and i kind of started putting together, like, hey, i want to build motorcycles. when i was off the road, you know, i would work on my bikes. i always had some project going at home and i just kind of -- that's what i loved. i loved building stuff. >> you not o