targeting a new label, def jam and its founder rick rubin. you signed with def jam. ow did you manage that? >> i sent a tape in to rick and called him every single day. persistent. one day he called me back. my grandmother answered the phone. came in, couldn't pronounce it. dick stubin, just anything but rick rubin. i called him back, i was really overwhelmed and overjoyed i felt i had an opportunity. and i made the most of it. >> i what say so. >> what's so funny? >> absolutely. >> explain it to the rest of us. >> when you're growing up in queens and you know, you walk in your math class teacher punches you in the back calls you a dummy. go to your next class teachersou they're going to read about you as a criminal. when you grow up in that kind of environment, when you get an opportunity you make the most of it it's fun and it's funny. it's not easy. >> he sees another opportunity when friend invited him on to the movie "krush groove." he hadn't been hired by anybody he was visiting. >> i'm bouncing off the walls. like, all right grab a broom. grab some crates. runn