that's rick rubin 101 >> do you know what i'm stopping you for. >> because i'm young and black and my the fact that you could have longevity in hip hop and for the longest time new york had been the center of the world in hip hop. south for the most part hadn't really made itself heard. and that starts to change in the 2000s you're getting outcast, and outcast is amazing. >> one, two, one, two, three. outcast became rap's beetles in the 2000s because we found both but particularly andre becoming more obsessed with the kind of adventurous landscape of music >> always knew about outcast then come out with an album speaker box and the love below and they have this song called hey ya. >> ♪. ♪. ♪ it's bare al hip hop song really, i'm not sure what it is but it's got this kind of frothy 60's vibe sounds like something mo town would have put out when they're doing the sound of america. hey ya ♪, ♪ >> next thing everybody is singing this one line, shake it like a polaroid picture. >> shake it, shake it, shake it like polaroid picture. ♪ ♪. >> polaroid was instant camera and the picture came o

that is rick rubin 101, you know?, son, and you know i what i'm stopping you for? because, i'm young, black, my hat is real low. ♪ >> what jay-z represented is that you could have real longevity in hip-hop. for the longest time, your cabin the center of the world in hip-hop. the south, for the most part, hadn't really made itself hurt. you know? and that source to change in the 2000, and you are getting outcast, and outcast is amazing. >> ♪ ♪ >> outcast became the rap beatles, because we found both but particularly andre, becoming more obsessed with a kind of adventurous landscape of music. >> ♪ yeah, i'm afraid, like i'm scared as a dog-- ♪ >> serious hip-hop knew about outkast, but they came out with an album, bob, and they come out with a song called hey-ya. >> ♪ i know for sure. >> it is barely a hip-hop song really, i'm not sure what it is, but it's this kind of frothy 60s like, sounds like something that moe time might have put out in young america. >> ♪ 28 hey-ah hey-ah . ♪ >> next thing you know, everyone is s