for jay-z to be the first one to get rick rubin to produce in such a long time shows you how specialhe gat patrol fools that want to make sure ♪ ♪ my casket's closed ♪ yeah, that's--that's money. - rick rubin created so many classic hip-hop records with the beastie boys and run-dmc, taking a break beat and mixing it with an ac/dc guitar stab. ♪ ♪ that's rick rubin 101, you know... [mimics guitar] - ♪ so i pull over to the side of the road ♪ ♪ i heard "son, do you know what i'm stopping you for?" ♪ ♪ 'cause i'm young and i'm black and my hat's real low ♪ ♪ but do i look like a mind reader sir i don't know ♪ - what jay-z represented was the fact that you could actually have real longevity in hip-hop. and for the longest time, you know, new york had been the center of the world in hip-hop. the south for the most part hadn't really made itself heard. you know, and that starts to change in the 2000s, and you're getting outkast. and outkast is amazing. - [shushes] [cheering] ♪ one two one two three yeah ♪ ♪ in-slum-national underground ♪ ♪ thunder pounds when i stop the ground ♪ - outkast