that's not much fun for passengers. >> rick seany help us under what is going on here with the economics of running an airline. if you fly a lot you may have noticed that there is rarely an empty flight that you get on to. airports seem crowded. the fees have gone up, and right now jet fuel price versus moderated quite a bit, why is it so tough for them to make money on a ticket? >> well, a couple of things. first of all, if you were to ask an airline ceo in 2006-2007 could you survive for any length of time at $100 a barrel oil? they probably would have laughed you off the face of the planet. that's two years before the bag fee which happened in spring o of 2008, which was this fee generation is the savior for the airlines, to be hospital. and airlines in many cases were their worst enemies. they wanted to grow than they could grow to do things. they wanted to have a business model where only two-thirds of the plane was full. by the way, that's a good business model if you have a lot of loyalty points and you want to fly for free. now all these loyalty point systems are being watered do