we'll make the gov the president of the u, the me and the usa ♪ >> if you look at current ads, rick strumyle ad in the nature of vh-1, so you can kind of see reflections of american culture being used to promote various candidates. youtube and other internet video distribution sites have been instrumental actually in changing how we capture ads. before when we would capture ads, we were kind of dependant on what people would donate so we might not get a complete run of ads. for example, one political party might donate their materials in a given year and the other one wouldn't. now we can get a much more complete -- complete set of videos because we can go out and capture that material ourselves rather than being dependant on donations from campaigns or television stations when they are done with the material. that being said, we would like -- we'd still like to get donations of material from the original source because it's generally higher quality. i think the value of the collection, one or two political ads, anyone can get those these days off the internet or record them off your tv i