. >> reporter: folks like book dealer rick wilkerson. >> i think a lot of people perhaps, felt betrayed by what happened with the economy, their own securities was undermined and they started to realize they could only depend on themselves. >> reporter: many customers employees of start ups. >> a lot of tech offices near here they didn't realize existed. it's better than i thought it would be. >> reporter: jobs would help a lot too. >> bring jobs back home. bring them here this is america. that's what got us in this problem that we are? . >> reporter: experts say we seem have to bottomedo. >> all the signs pointing toward the upturn. it's -- hard to say will that be sustained or what may happen. >> the economy is still weak. we have empty factories and buildings, empty homes. we have millions of people who are perfectly capable and willing to work. >> reporter: so, we still have a long way to go, though things getting better. ktvu channel 2news. >> and stay with us on ktvu.com where our business section will keep you up to date on wall street, the job market and the housing crisis. >>>