>> rickey bobby is back! >> how fast are you going?of one thing. you love the movie and october 20, how are you bringing the movie to life? >> wonder is back. the wonder bread brand will be back on the shelves. we're doing an official relaunch with the nascar program. nascar with all the sponsorship things going on, this shows the company wants to be involved in our sport. >> brian: this car, this is your car, we're going to make it the ferrell would have loved, and it will be sprayed like this october 20, correct? >> yep. we're going colorful with all the big balloons, hot air balloon will be in the in field. and so it's just a big wonder bread weekend. using the rickey bobby, channeling the inner thoughts, we'll get dialed in. >> brian: let's walk here. we got theç>k big balloon. tell us the history of the big balloon and racing in indianapolis. >> the way that the owner of wonder bread started the company was he was at the fair, saw these balloons and he goes, that's a wonder. that's a wonder. >> brian: they named the bread after th