john: my producer, ricky ratliff went to sometimes square to try her own hug experiment which i willdr. zachary researches, oxitoxin, helps people cooperate. >> we were wondering why prosperity lives in some countries, not others. we began studying the role of trust and to really understand that we wanted to get a biological basis why we trust strangers. john: we trust strangers because of a certain chemical in our body? >> it functions to cause us to reciprocate always. you are nice to me, i'm nice to you. essentially the biological basis for the golden rule. john: by hugging people, people release more of this hormone -- >> oxitocin, which also makes people happier? >> happier. healthier -- oxytocin. promote cooperation without anybody telling us we have to. john: my producer got full frontal hugs from dozens of strangers. i was surprised very few turned her r down. some people ran to her. >> she is running. >> she is running. she is running. we're doing this.m >> so i'm in the middle of my hug experiment and i'm problem 40 hugs in. i have hugged men. i have hugged women. i hugged