here to tell us how ricky smith does it is none other than ricky smith.e to see you, sir. >> nice to see you, too. >> how did this come to be? how did you end up where you are? >> i've always realized that you know, parents are very concerned about where their children are and what they are doing and they just want them to be safe. so i figured that if i can make something that's really fun for kids and parents are also okay with it without kids having the stigma of like, i'm doing something that my parents are okay or i'm in the kiddie pool basically. >> i hate that stigma. that's the worst stigma when you are 15? i would do this except my parents think it's okay and as a result, i cannot. >> you'd be surprised how -- >> it's a marketing challenge for you. >> exactly. i try to straddle the line and i realize that there's a big market for it. and -- >> where do you do it? this is an expensive town. hodow you find a place? >> i've done two events at the altman building on 18th street. i've been another event in tribeca and our next event on november 27th w