people that experience, something that's not just a number makes them more excited, but i agree with rievau have to know your employees and know the things that motivate them and hopefully if you have a cohesive culture you won't have too many different options to choose from. >> he's talking about one group of people, millenials. at least it narrows it down some. >> with millenials, the social causes, too. having something that ties into a mission that is maybe not something that they're getting personally but something where they're having an impact on something broader is really huge for millenials. >> or send them to a conference. send them to a seminar, to class classes, and they feel like you're investing in them and you care about their future as well as what they do for you. >> and tie a spa day onto that. >> okay, let's move on. it's a question about setting yourself up to grow. >> i'm thinking of expanding out of state so i am having a hard time with that so my question is, how do you set a system that can help you go out of the city and expand your business, new locations, train