rigoberto: manufacture here is going to cost $18.d and say, "why would you spend more to make it here?" i'll give you my answer. -chuck: yes. lemonis: the minimums are lower. the lead times are quicker. -chuck: yes. lemonis: and you can put your hands on the process from start to finish as opposed to send it all over e-mail to china, and it comes back and hope it's right. historically, the company would manufacture its swimsuits overseas. on the surface, it sounds like a good idea because it's cheaper. but is it really cheaper? once you go back and forth across the ocean to make any adjustments and you don't get the product produced in time to meet the market, didn't time just really cost you money? we are gonna go to curve, a trade show. it's in three weeks. so new name, new trade booth, new garments. curve is one of the largest trade shows in the world that specialize in swimwear and lingerie, and it caters to all shapes and sizes. if there was a perfect place to launch a new company and a new brand, this is the place. -lemonis: th