rihanna rocked her new red hot hair in concert. locks for fiery new dos. adding to the allure, a sultry red russian spy. while only 2% of the population are natural redheads, red is all the rage in hollywood. at oscar blondie salon in new york city, they're seeing a 20% increase in requests for red. >> red is sexy. it's hot. it's fashionable. >> reporter: college student elizabeth has never colored her hair before but inspired by the latest celebrity trend. why red? >> it's summertime. i feel it's a fun time to do it. rihanna just went red and she's someone i've admired for her strides in fashion. >> reporter: natural redheads wonder what took so long for it to catch on? >> just a lot of compliment on your hair and a lot more fun. >> for a while i thought i got more attention to blond and then i went back to red and realize you get way more attention as red. something the newest member of the club is counting on. cannot wait to see this. oe liz beth, you're gorgeous. red hot. how do you feel? >> i love it. i'm excited. i can't wait

do you think it was cool that he beat up rihanna?d. [ laughter ] name a fruit you'd use to kill a homeless person. [ laughter ] >> jimmy: all right, you're not -- you're not making any sense. you're not making sense anymore. >> great answer, great answer. let's see if it's up there. do i hear "papaya"? [ laughter ] >> jimmy: you didn't hear it. >> ah! [ buzzer ] >> jimmy: what's happening? are you -- >> nope. >> jimmy: are you off your meds? what is wrong with you? >> let's get back to the phones. henderson, nevada, hello. [ laughter ] >> jimmy: dude, there are no phones here. this is insane. >> there is. it's vibrating in my pants. momma! [ laughter ] oh, momma. momma called me. answer it. >> jimmy: you want me to talk to your mom? >> yeah, talk to my mother. >> jimmy: unbelievable. hello, mrs. sanz. i'm great, thank you. no, i haven't decided yet. i need to think about it. okay. take care. bye-bye. [ light laughter ] >> what did she say? >> jimmy: she wants to know i [ laughter ] >> that's cool. >> jimmy: not really. >> well, that'

you that don't know, he's the guy responsible for writing such hits as beyonce's "single ladies," rihanna'sbrella." he also just released -- you got a third solo album here. it's called "love king." there you go right there. good man. thanks for being here. how is it going? >> it's going great. >> jimmy: good man. i saw you backstage. yeah, you were putting your pants on. >> yeah, i was putting my pants on. [ laughter ] >> jimmy: as you were walking. is that the way you do it? >> hey, man, you got to get it done how you got to get it done. [ laughter ] >> jimmy: that would be the name of your fourth album. [ laughter ] "you got to get it done how you got to get it done." now, you guys, i use twitter a lot. you guys on twitter? anybody in the audience? [ cheers and applause ] they always have a list of trending topics, things that are getting talked about the most. like when "twilight" was opening, it said it was "twilight: eclipse" was trending. it was on the trending list. or basically, every day, it's justin bieber. [ laughter ] but sometimes there's a weird one in there with, you know, a

you later said, he needs to be forgiven in connection with the abuse thing with rihanna. does he need to be forgiven and some thought he was not sincere. what's your overriding thought on all this? >> for me, being there, and seeing that performance, i think he was completely sincere, number one. and i'm sure many things were going through his mind. number one, it's a michael jackson tribute. so just to the hear michael jackson's music and to see the dance and to feel that energy was one thing that was already happening. but i really feel like he was also, you know, taking responsibility for what he's been through. and he's a young guy. i mean, how long are we going to beat the guy up for? i mean, they both moved on. both accepted what happened. he's paid the penalty, and hopefully he's learned from it, but he's young. he needs an opportunity to learn and grow. i'm not saying he was right by any means. like i completely disagree with any man putting their hands on a woman, ever. however, people, when they're young, and emotional, they need to learn how to deal with their