riley smith is a human pacman. >> a life size pacman video game.here are ghosts chasing me people screaming, cherries on the ground pellets and i'm running my butt off, sweaty but loving life. >> the house of whatever will push out 75,000 tweets from three parties this weekend. it's all about branding. the skyscrapers have all been transformed literally overnight. countless messages and websites are on everything hoping to reach a nationwide audience and who better than facebook to do that. they're watching trending super bowl this weekend. >> whether it's you or your friends watching the game you can see highlights from the nfl and nbc. you can see the tv commercials all in one place. >> more than 50 million fans will be posting on facebook glued to the game. talk about your captive audience. >> jim, i know you will call me back. if they need somebody to report the weather, i'm there, buddy. >> they have got take on some of the biggest names in sports and hollywood. wounded warriors get to showcase their talent. >> we're above a ball court where t

riley smith is a human pac-man in bud light's new ad campaign. >> i'm a life sized pac-man video gamem pac-man and there's ghosts chasin swearing cherries on the ground pellets, running my butt off, sweating dripping but loving life. >> reporter: the house of whatever will push out 75,000 tweets from three parties this weekend. it's all about branding. the skyscrapers and all of super bowl central have been transformed literally overnight. countless messages and websites are on everything hoping to reach a nationwide audience. and who better than facebook to do that. they're launching trending super bowl this weekend. >> whether it's hue yao and your friends with athletes and celebrityies around the globe who are watching the game you can see in-game highlights from the nfl and nbc. you can even see the tv commercials all in one place. >> reporter: well over 50 million fans will be posting on facebook. talk about a captive audience. part of that is halftime. coming up we'll talk to katy perry about what she expects from the halftime performance. and we have our throwback thursday you