this is it, this is the digital twin, this is risilience? risilience's version of different companies. we map them as a digital twin. we're looking at the data from a pretend company, but the programme is bringing together lots of information such as the miles that individual ingredients are shipped, or how much energy each factory uses. it then run lots of scenarios over the company to see how sustainable it is now and in the future. we have a large team of analysts who compile a lot of data, forecast out into the future, look at how policies are likely to change in different countries of the world, how taxes are likely to change. the digital twin is also helping firms map the impact climate change is already having on their operations. this is an example of its factories in the united states, and how they might be subjected to future patterns of hurricane risk. and we look at how often it's going to get disrupted, the cost to the business of that particular thing. and then a company can start to make changes in the lavatories here, they ca

so we looked up what risilience was telling us about where our carbon footprints and may be carbon taxy moving to lower carbon ingredients, things like lactic acid which is developed from fermenting maize we were able to reduce the carbon footprint, and that means it is set up for the future, low carbon, low—water economy. reckitt are not the only ones turning to this tech. there are estimates the market for digital twins could be worth billions of dollars over the next decade. but having all the data on sustainability is one thing— companies need to act on it stop i think when a lot of people think about big companies on sustainability, they probably roll their eyes, because big companies are out to make money. what is the balance that between being more sustainable and still bringing townsend?— sustainable and still bringing townsend? ~' , , ., townsend? the key here is how we can decarbonise _ townsend? the key here is how we can decarbonise and - townsend? the key here is how we can decarbonise and still- we can decarbonise and still grow. if we can achieve our ambition to be net z