. >> i want to introduce you to ritchey. he has issues under the eyes. he's rubbing the plexaderm under his eye bag. this is a product that specializes in undereye bags but works on your crow feet and wrinkles in your forehead. we're going to do this in real time. and we're going to show him and come back to him. i was in the room when we did this, and in three or four minutes, it was completely gone. you're going to be shocked. >> i could see he has eye bags. they can be age and they make you look just tired. >> you know what, gravity sucks. basically what we're dealing with. gravity takes every where in our body. i'm going to bring up a term, collagen. people are familiar with this. what collagen is, it's responsible for the cell structure in our condition. over time it degrades. when it degrades we get the bags, we get the wrinkles and everything else on our face and injections for that. but now they don't have to do that. those can be painful. we talked before we started the segment, we hate needles. they can be expensive. you rub it right in. it wor