mountain river tours and rivermen. they started in the 1970s and each had their own personalities. >> river men are beer drinkers. >> they loall loved running the business. >> it's okay. i'm wrong also. >> we were fuel bid passion. we weren't fuelled by cash or anything other than we were doing what we loved. >> you can imagine when they were approached about merging into one. >> i really wasn't interested. we had a good gig growing. we were making a lot and putting in our bills. >> the paul he is referring to is a former financial guy. a few years ago paul saw an opportunity to become the ceo of a new or sort of new company. >> they were very profitable and because of price cutting and a little bit of decline they rnt nearly as profitable. i would have to merge two or three together. >> that's how adventures on the gorge yuz. >> i did see challenges. >> soon enough he was able to convince them their key to collective rival is joining. >> there is a point in a business where the business outgrows the family. the riverm